Home  /  AEO & AI Search
AEO · GEO · AI Search

Be the answer AI engines trust and cite.

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the practice of structuring your expertise so AI systems retrieve it, trust it, and surface it with attribution when buyers ask questions in your category.

Why it matters now

Your next customer may never see your website, unless you're cited.

When someone asks ChatGPT, Perplexity, or Gemini for a recommendation, the answer engine retrieves a small set of sources, weighs their credibility, and synthesizes a response. Brands that get cited earn attention at the exact moment of decision, often before any competitor enters the conversation.

These systems favor content that is clear, well-structured, demonstrably expert, and consistent with how authoritative sources talk about a topic. That's something you can deliberately engineer, and it's what we do.

A buyer asks “Who should we hire?” Answer engine retrieves & cites Your pillar page clear, cited, trusted Expert article first-hand evidence Comparison guide structured answers
What we do

How we improve your AI search visibility.

AI visibility auditing

We test how you currently appear across ChatGPT, Perplexity, Gemini, and AI Overviews for the questions your buyers actually ask, and document where competitors get cited instead.

Answer-targeted content

We map the questions worth answering, then structure your content to resolve them directly: clear headings, concise answers up front, and depth behind the summary.

Authority & entity signals

We strengthen the signals AI systems weigh: expert bylines, first-hand experience, sourced claims, consistent entity references, and structured information architecture.

Continuous testing

AI platforms change constantly. We re-test prompts and monitor citations monthly, so your strategy evolves as the engines do, not six months after they did.

Structured internal linking

Clear connections between related content help AI systems understand your topical coverage and retrieve the right page for the right question.

Measurement & reporting

Readable monthly reporting on rankings, AI citations, and organic performance, so you can see exactly what's working and why.

The principles

What makes content citable.

There is no secret prompt or formatting trick that guarantees AI citations. What works is the same thing that has always worked in search, done with more intention:

  • Direct answers, earlyState the answer plainly, then support it with depth.
  • Demonstrable expertiseNamed authors, real experience, specific evidence.
  • Clear structureLogical headings, lists, and tables machines can parse.
  • Topical consistencyRelated content that reinforces the same expertise.
“AI systems cite sources they can verify and understand. Our job is to make your expertise the most legible, most credible answer in your category.”

Virtual Refinement

Want to know how AI platforms currently answer for your category?

We'll run a sample of buyer questions across major AI engines and show you exactly where you stand, and where the openings are.

Get an AI visibility audit